Building a personal brand
The CEO is the figure-head of your company, not always the public face, but more often than not the ‘buck stops here’ person. Whether it’s spreading good tidings over results or facing up to a crisis, an amenable, approachable and media savvy CEO is vital for the image, reputation and success of your company.
It’s estimated that 44% of a company’s market value is attributable to CEO reputation, so having a strong personal brand is essential.
We work one-to-one with many top executives and CEOs, from large and small family run firms to heads of national charities, public bodies, lawyers, and blue-chip organisations.
We work on the best language to use in any given situation – we find ‘human’ works best to project their vision. We help with body language and approach, shaping the message, and how to get the very best reaction, be it from rallying the troops to that tricky TV interview. It’s very much a culture change, and the fun and informative sessions are enormously beneficial.